Do Hoardings Still Work in 2025? The Power of Outdoor Advertising?

In the age of digital marketing, social media ads, and influencer campaigns, you might wonder—do traditional hoardings still work?

Short answer: Yes. And big time.
At Viking Media Labs, we’ve seen brands achieve massive visibility and local dominance through one of the oldest marketing tools in the book: hoardings (aka billboards). Let’s break down why hoarding advertising is still relevant—and how to make it work for you.

Why Hoardings Still Work in a Digital World

1. Massive, Unmissable Exposure

You can scroll past a digital ad. You can skip a YouTube video. But a well-placed hoarding? You can’t ignore it. It dominates the skyline and grabs attention—whether you’re walking, driving, or stuck in traffic.

2. Location-Based Targeting

Want to reach people in a specific city, neighborhood, or even near your store? Hoardings offer hyper-local targeting without relying on digital algorithms.

3. 24/7 Advertising

Unlike online ads that disappear with your budget, hoardings are always visible. Day or night. Rain or shine. They’re like a permanent brand ambassador on the street.

4. Boosts Brand Trust

Big hoardings create a sense of legitimacy and authority. If people see your brand on a large billboard, they assume you're established, serious, and worth trusting.

5. Complement Digital Campaigns

The best marketing strategy isn’t either-or—it’s both. Hoardings reinforce your digital presence and build top-of-mind awareness. A person who sees your ad on Instagram and again on a hoarding? Far more likely to remember you.

Viking Media Labs' Formula for High-Impact Hoardings

We don’t just design hoardings—we create experiences that stop people in their tracks.

· Strategic Placement – We help you pick high-traffic zones for maximum visibility.

· Bold & Clear Designs – Short text, strong visuals, clear branding.

· Consistency – Your hoarding reflects your brand identity across all platforms

· Permits & Execution – From design to printing to installation, we handle it all.

Real Results. Real Reach.

We’ve helped restaurants, real estate companies, hospitals, colleges, and brands of all sizes create hoarding campaigns that deliver measurable footfall and brand recall.

If you're serious about dominating your local market, there’s no better way to say "We're here, and we mean business" than a striking hoarding.

Ready to Go Big?

At Viking Media Labs, we bring creativity and strategy together to turn hoardings into a high-ROI marketing tool for your brand.

Call us: +91 75106 84221
Kochi | Kerala
www.vikingmedialabs.in
corporate@vikingmedialabs.in

Let’s take your brand to the streets—and to the next level.